EML’s new deal with PTA Payment Solutions aims to grow revenues at several dozen mall locations in the Italian, French and Spanish markets.

EML Payments’ (ASX: EML) (S&P/ASX 200) major retail partner in the Italian, French and Spanish markets, PTA Payment Solutions, has signed a multi-year agreement with the global fintech until 2026. The extended partnership emphasises the increasing importance of mobile payments and responsible Buy Now Pay Later (BNPL) options to enhance customer experiences in countries hit hard by COVID-19.

”Reinforcing EML’s partnership, our phygital proposition is supported by a drive to store strategy aimed at increasing customer engagement,” explained Riccardo Negri, COO at PTA Payment Solutions.

”PTA’s B2B model complements our ambitious growth targets in the malls vertical as Europe moves forward from Coronavirus’ impact,” said Nikki Evans, CEO Europe at EML.

EML is the world’s largest provider of gift cards at malls and premium outlets and is proud to continue its relationship with PTA’s physical and digital (phygital) ecosystem, which began in 2015.