CONTENT STRATEGIST - KANSAS CITY, MO.

Location: Kansas City, Mo.

Position type: Contract

EML is looking for a Content Strategist to produce strategic high-quality collateral, blogs, product flyers, case studies, web content, press releases, emails, PowerPoints, and whitepapers used in various B2B sales and marketing campaigns. 

As the go-to writer and content creator on the marketing team, you will be instrumental in lead generation efforts by crafting concise and engaging call-to-action copy that drives conversions in the B2B space. You will collaborate daily with designers, digital strategists, sales, program management, IT and executives to develop compelling content that accurately represents the EML brand and payment card solutions. We’re looking for a candidate who likes to think strategically about content consumption and wants to develop holistic content strategies for various digital marketing channels. 

The ideal candidate is someone who is equally as passionate about writing copy as they are about measuring and analyzing the results of their work. This is a great opportunity for an experienced marketing writer to own content creation and content strategy, and help shape the voice of the EML brand. If you’re looking to carve out your place within a fast-paced, innovative team and are at your best within dynamic work settings that embrace change, then we want to hear from you!

EDUCATION AND EXPERIENCE REQUIRED:
•    Bachelor’s degree in marketing, journalism or digital media
•    5-7 years professional experience in writing, editing and content creation
•    Awareness of B2B lead generation best practices and technology
•    Ability to build strategic content and messaging platforms and plans
•    Experience in SEO for keyword optimization and use
•    Experience using content management systems such as WordPress or SquareSpace
•    Experience using marketing automation tools such as HubSpot or Marketo
•    Experience managing social media accounts
•    Well-versed in AP style

DISTINGUISHING CHARACTERISTICS: 
The Content Strategist must exhibit the following characteristics:
•    Team orientation
•    Curiosity and Assertiveness
•    Self-direction and strong sense of ownership
•    High level of urgency
•    Commitment to winning
•    Agent of change
•    Customer Focus
•    Multi-tasking
•    Sense of Humor
•    Pride in work and accomplishments
•    Belief in personal and team accountability
•    Attention to detail
•    Humility
•    Self-awareness

ESSENTIAL DUTIES AND RESPONSIBILITIES:
•    Produce high-quality blogs, news articles, social media posts, brochures, email campaigns that get results and are appropriate for their intended audiences
•    Work with internal teams to obtain an in-depth understanding of EML payment solutions to create compelling content focusing on pain points, features and benefits
•    Create messaging strategies for various personas/target audiences
•    Manage ongoing content updates on website
•    Build social media strategies and manage posts in collaboration with designers
•    Collaborate closely with designers and other strategists 

DESIRABLE KNOWLEDGE, SKILLS AND ABILITIES:
•    Curious by nature with outstanding research and organizational skills
•    Thrives working both independently and in a team environment
•    Ability to transform complex information into easy-to-understand copy
•    Stress-tolerant, quick thinking and accurate
•    Flexibility, initiative, dedication, and the ability to focus and execute with minimal supervision
•    Desire to think outside the box and contribute to overall marketing tactics and strategy

To apply, please send resume to eperkins@emlpayments.com.